Ken Cron, executive chairman of Cool Cats Group, and Yat Siu, co-founder and executive chairman of Animoca Brands, have been close friends for a long time. Their connection has culminated in this strategic partnership. According to Cron, Cool Cats and its community would "bring tremendous value" from this collaboration with Animoca Brands. He further expressed the new CEO, Stephen Teglas, and the whole team's excitement for the project.
Cool Cats declared its collaboration with GAMEE, a division of Animoca Brands that established a virtual community for casual gamers to engage with businesses and game developers on September 1. Cool Cats holders have had access to exclusive NFT claims, raffles, and community promotions following the GAMEE collaboration. According to Yat Siu, Cool Cats is a prominent example of native metaverse intellectual property based on the notion of decentralized ownership. He stated that the collaboration would allow both businesses to offer distinctive and engaging gaming experiences to their respective audiences.
Animoca Brands, which recently concluded a strategic fundraising round of US$110 million from Temasek, Boyu Capital, and GGV Capital., has consistently worked to offer digital ownership of users' virtual items and to develop the open metaverse with a specific emphasis on GameFi potential, including play-to-earn (P2E).