Binance's First-Ever Global Ad Campaign Highlights Ronaldo NFTs

CR7 NFT Collection to Show Ronaldo History
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Binance, the world’s largest crypto exchange, has launched a new global marketing campaign with Portuguese football star Cristiano Ronaldo in honor of his inaugural non-fungible token (NFTs) launch.

CR7 NFT Collection to Show Ronaldo History

The CR7 NFT Collection is the first release in a sequence of drops honoring Ronaldo's history. The NFTs, which went live on Friday only on Binance's NFT marketplace, include seven animated sculptures of notable events from his career categorized into four rarity categories. The 45 most valuable NFTs will be put up for auction for 24 hours, with the opening offer for the five strangest NFTs being 10,000 BUSD.

The NFT tiers provide specific benefits, including free mystery boxes for new sign-ups, an individual greeting from Ronaldo, autographed goods, and assured access to upcoming drops.

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According to Ad Age, the 60-second commercial is airing on TV, the web, and social platforms in 74 nations and 28 different languages. The decision comes after Binance's main rival and cryptocurrency exchange FTX declared bankruptcy last week due to financial difficulties. Changpeng "CZ" Zhao, the CEO of Binance and a well-known opponent of Sam Bankman-Fried, the previous CEO of FTX, briefly considered helping to salvage FTX but finally decided against it.

Disclaimer: The views and opinions expressed in this article are for informational purposes only and do not constitute financial, investment, or other advice. Investing in or trading crypto assets comes with a risk of financial loss.

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Binance's First-Ever Global Ad Campaign Highlights Ronaldo NFTs

Gungun Bhatia

Gungun is an enthusiastic writer that likes to create content for various aspects of the blockchain and crypto industry. She carries out extensive research and provides readers with informative and high-quality material.