Bitcoin continues to be the most sought-after cryptocurrency, driven by increasing demand from both retail and institutional investors. Following the approval of spot Bitcoin ETFs by the U.S. SEC, traditional financial players poured billions into BTC, propelling it to new all-time highs.
As a result, Bitcoin became the top choice for new entrants, solidifying its position as the leading digital asset. Stablecoins also saw strong adoption, serving as a bridge for users entering the crypto space.
While Bitcoin remains dominant, Ethereum’s Layer 2 scaling solutions experienced increased demand, driven by the rise of Decentralized Finance (DeFi). Other high-interest assets included XRP, Solana, and Ether, reflecting a broader diversification in investor portfolios.
Geographically, Asia recorded the highest adoption rate, with 40% of survey participants coming from the region. Europe and North America followed, accounting for 29% and 10%, respectively. The study attributes this trend to macroeconomic factors and inflation hedging, which have accelerated the use of cryptocurrencies worldwide.