BlockDAG Keynote 3 Unveils Crypto’s Future—With Inter Milan & UFC on Board!

With major names like Inter Milan and the UFC joining the mix, BlockDAG is showing how Web3 can connect with culture. This isn’t just about pushing tech. It’s about making it relatable, familiar, and worth people’s attention.

Brand Alignment That Actually Reaches People

Instead of flooding social media with hype or influencer threads, BlockDAG is spending its $200M raise on partnerships with real global impact. Joining forces with Inter Milan taps into one of Europe’s most loyal fan communities. Add the UFC’s global viewership, and you get two strong cultural entry points for introducing Web3 to new audiences.

Antony Turner, BlockDAG’s CEO, pointed out that these relationships are part of a bigger plan. “This isn’t just capital,” he said. “It’s being used to expand reach and show what blockchain can really do.”

This approach helps BlockDAG build its name outside of tech circles. Fans of football and MMA are now getting exposed to a brand that’s bridging their interests with new technology. It builds real credibility—the kind that matters to people, just learning what Web3 even means.

Where Crypto Meets Culture: The Power of Strategic Partnerships

The reason these partnerships work is simple: they place BlockDAG in settings people already care about. Most people don’t dive into blockchain because of whitepapers. But millions tune in for an Inter Milan match or a UFC fight. If a trusted brand is on board, they’re more likely to pay attention.

This strategy helps remove the usual barriers that stop people from entering crypto, like unfamiliar interfaces or confusing jargon. Instead, it shows up where users already are, backed by simple, fun tools like the X1 Miner App and Tap Miner Game.

With more than 750,000 users on the X1 App and over 100,000 daily active players on Telegram, BlockDAG is already proving that making things fun and easy is key to getting people involved.

Credibility in a Market That Demands Proof

Every time a big-name brand chooses to partner with a crypto project, it sends a message. For BlockDAG, having Inter Milan and the UFC on board says a lot. These aren’t minor sponsors—they have reputations to protect and fan bases that demand quality.

These associations act as real-world trust signals. They help BlockDAG stand out from projects that rely on paid hype without real support. And when you combine this with $200M raised without traditional VC backing, it becomes clear that BlockDAG is focused on building something solid.

CTO Jeremy Harkness has described their tech stack as a complete overhaul of what people expect from a blockchain. Add that to their growing set of learning tools, grants, and global hackathons, and the picture gets clearer: BlockDAG is aiming for long-term value, not short-term noise.

Looking Ahead

As the 2025 mainnet launch gets closer, BlockDAG is shaping up to be more than just another project. It’s creating a full ecosystem backed by strong branding, practical tools, and an open-door policy for newcomers.

Their strategy is more than just visibility. It’s about removing obstacles and showing users what’s possible with Web3 when it meets real culture. These partnerships are more than logos on a website—they’re meaningful signals that Web3 is no longer just for coders and traders.

If BlockDAG continues on this path, it could be one of the first projects to truly take blockchain from niche tech to mainstream use. The pieces are in place—and now the clock is ticking.

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