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Sujit Kumar
Feb 2, 2025
by Sujit Kumar

Coinbase Acquires Spindl to Boost Onchain Advertising on Base

Coinbase Acquires Spindl
Crypto exchange Coinbase has acquired Spindl, an onchain advertising and infrastructure platform, as part of its strategy to expand project visibility on Base, its Ethereum layer-2 network.

In a Jan. 31 announcement, Coinbase stated that Spindl’s ad tech stack will help onchain builders reach a wider audience and drive user engagement.

Bringing Facebook’s Ad Model to Web3

Spindl’s founder, Antonio García Martínez, played a crucial role in building Facebook’s original ads platform, which helped businesses scale and go viral. Now, he’s bringing that expertise to Web3.

Base creator Jesse Pollak highlighted how Spindl has developed an onchain ad infrastructure from the ground up using smart contracts, enabling projects to gain traction and increase user adoption.

Empowering Web3 Builders

Coinbase’s head of business development, Shan Aggarwal, emphasized that this move aims to help builders find their audience and improve the discovery of compelling onchain projects.

Investor Eric Seufert, an early Spindl backer, shared that he was convinced of the project's potential after García Martínez outlined his vision for onchain attribution and measurement.

Coinbase’s Expanding Onchain Vision

This acquisition aligns with Coinbase’s broader ambitions, including exploring tokenized COIN shares on Base for U.S. users. While tokenized COIN is already available for non-U.S. users via real-world asset platforms like Backed, Pollak confirmed that bringing it to Base is under consideration for 2024.

With Spindl now part of Coinbase, onchain advertising is set to evolve, providing Web3 projects with the tools to scale and succeed in a decentralized ecosystem.

Disclaimer: The views and opinions expressed in this article are for informational purposes only and do not constitute financial, investment, or other advice. Investing in or trading crypto assets comes with a risk of financial loss.
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Coinbase Acquires Spindl
Coinbase Acquires Spindl to Boost Onchain Advertising on Base
Sujit Kumar
Sujit received his Bachelors in Science from the LNMU Darbhanga. He is currently working as a Content Strategist. He has more than three years of professional experience in information systems, security policies, technologies, and Cryptocurrency. He has published 6 books in the area of information security and assurance. He has published more than 50 research articles in leading journals Regarding the Latest and Breaking Crypto News and updates. His research interests include access control, computer forensics, Digital Marketing, Web development, business hacks, player experience, and virtual storytelling.

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