Twitter has taken a number of drastic measures to transform itself into a profitable business since Musk took control, including mass layoffs and the introduction of Twitter Blue subscriptions. Although many verified individuals responded negatively to Musk's request for a monthly fee to obtain a "Blue checkmark" on Twitter, Musk saw it as a vital source of revenue for the company.
The most recent user-centered redesign aims to increase follower engagement and generate new revenue streams on the social media platform by letting users worldwide monetize all types of posts. Twitter will let creators keep up to 97% of the revenue up until a lifetime earnings of $50,000; after that, the creators will only get 80% of the revenue. Twitter's creators will be compensated through a partnership with the payment processor Stripe.
However, the revenue share will not begin until users have earned $50 or more. The subscription services are non-refundable regardless of whether a maker's Twitter account gets suspended under any condition. To avoid automatic monthly payments to inactive Twitter accounts, users are required to manually unsubscribe in these circumstances. Crypto Twitter members, who have posted for years and amassed a large Twitter following and credibility, warmly welcome the introduction of content creator subscriptions.
Artificial intelligence (AI) will also be used in Musk's ongoing efforts to redesign Twitter to identify and prevent false information.
Despite warning the world against AI development due to societal concerns, Musk is said to have purchased nearly 10,000 graphics processing units (GPUs) for the development of the upcoming AI tools.