Disney Looking to Hire NFT Experts As Digital Collectibles Boom
According to the careers section in the company’s website, the entertainment conglomerate currently has four job openings that require 'knowledge of and passion for digital and NFT categories.' The position requires monitoring the 'evolving' NFT marketplace, setting strategies, and managing partnerships in the nascent asset space.
“As a Manager of Business Development, you will be an essential player on the Digital Experiences team, responsible for developing and ensuring execution of Disney’s Digital Experiences distribution strategy, identifying and securing incremental revenue opportunities, and overseeing select relationships in the technology sector. You will help lead Disney’s efforts in the NFT space including monitoring the evolving marketplace, setting category strategy, and managing key partners,” the job posting reads.
A few days ago, the former CEO and chairman of Disney Bob Iger hinted that the company was preparing to jump into the metaverse wagon during an episode of The New York Times’ podcast 'Sway'. He even suggested that Disney’s vast library of intellectual property would put the company at an advantage in capitalizing the booming NFT market.
Disney Wades Into NFTs, Metaverse
Disney dipped its toes into the world of NFTs last year when it sold digital comic books and collectibles from its Marvel franchise. The company later sold digital artwork memorializing 'Golden Moments' from other iconic franchises, including 'Star Wars' and 'The Simpsons.'
The 'Golden Moments' NFT series had a growing price floor that hit $47,000 with an initial price of $333 at launch. The entire collection started with 11 NFTs with a total sales volume of $6,351.99.
In December 2021, Disney Enterprises’ patented a virtual world simulator that would project 3D images onto physical spaces was approved. A month earlier, the company teamed up with VeVe digital collectibles platform last year to launch NFTs for Disney+ Day