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Divya Mathur
Sep 7, 2021

FCA Criticizes Kim Kardashian for Irresponsible Crypto Promotion

FCA Kim Kardashian
Kim Kardashian has been singled out by UK’s Financial Conduct Authority (FCA) for promoting an untested cryptocurrency to her followers on social media. Kardashian was called out by FCA chairman Charles Randell, who said that she had pumped "a speculative digital token created a month before by unknown developers."

Kim Kardashian Under Fire for Irresponsible Crypto Promotion

Speaking at the Cambridge International Symposium on Economic Crime, Randell accused Kardashian and other influencers hyping crypto of encouraging “delusions of quick riches.”

He outlined that Kardashian’s recent promotion of Ethereum Max -- not to be confused with Ethereum cryptocurrency -- was rightly labeled as an advertisement.

“When she was recently paid to ask her 250 million Instagram followers to speculate on crypto tokens by ‘joining the Ethereum Max Community,’ it may have been the financial promotion with the single biggest audience reach in history,” Randell noted.

Regarding Ethereum Max, the FCA chair clarified that he wasn’t certain of its legitimacy. He then added:

“Social media influencers are routinely paid by scammers to help them pump and dump new tokens on the back of pure speculation. Some influencers promote coins that turn out simply not to exist at all.”

Randell opined that social media hype “generates a powerful fear of missing out [FOMO]” among people who don’t have enough knowledge about cryptocurrencies. This is a worrying trend for regulators since 14% of the UK’s crypto users have admitted to borrowing money for digital asset purchases, which Randell believes increases their “exposure to loss.”

FCA Chairman Dwells On Regulations for Digital Tokens

While discussing the shortcomings of cryptocurrencies, Randell emphasized that regulations for such assets would require a “great deal of careful thought.” 

He explained that any framework for the industry would have to consider three issues: “how to make it harder for digital tokens to be used for financial crime”, “how to support useful innovation”, and “the extent to which consumers should be free to buy unregulated, purely speculative tokens and to take the responsibility for their decisions.”

In the meantime, Randell suggested that regulators should focus on two areas where rules are still enforceable. The first is crypto promotions and the second is the “risk of contagion of the regulated business of authorized firms by unregulated activities in digital tokens.”

FCA Criticizes Kim Kardashian for Irresponsible Crypto Promotion
Divya is a postgraduate from Jawaharlal Nehru University specializing in International Relations and a professional writer with more than 5 years of experience writing for the web. She is an avid reader interested in the global financial system and the effects of decentralization. At Cryptoknowmics, she hopes to deliver clear and understandable content to inform readers about the latest events in the crypto sector.