Ferrari CEO is Eager to Integrate NFTs, Metaverse, and Web3
Ferrari has announced a partnership with Velas Network, a Swiss blockchain startup that would produce special digital goods and sponsor Ferrari's racing squad.
The Italian luxury automobile manufacturer is not backing down from its plans to enter the metaverse. Benedetto Vigna stated while responding to a question on what the company’s investors should expect as far as the metaverse and NFTs are concerned.
Benedetto said that they are looking into how to incorporate new blockchain-based technologies because they will be critical to the company's future success.
He further said: “For sure, the digital technologies, the web 3.0 technologies that they’re using, the Blockchain, and the NFT is an area that is interesting for us, it deserves some attention.”
He said that the corporation had established a full section in its retail operation dedicated to digital technology. Ferrari recently signed a multi-year agreement with Velas Network, a Swiss blockchain startup, to establish the brand in the metaverse. Ferrari's Maranello racing team will receive exclusive digital collectibles from Velas. Velas will also be the team's official sponsor.