Former Celtics player, Paul Pierce, has agreed to pay a substantial amount of $1.4 million to settle charges of improperly promoting cryptocurrency on social media, as announced by the SEC on Friday.
The charges were related to Pierce's promotion of EMAX tokens on Twitter, which the SEC claimed he did without disclosing the payment he received for the promotion and by making false and misleading statements about the product. Pierce was paid over $244,000 for promoting the tokens and allegedly posted an image of a bank account with large figures, despite his actual account having a significantly lower total.
As part of the settlement, Pierce will pay $1.409 million in penalties, disgorgement, and interest.
SEC Chair Gary Gensler warned celebrities that the law requires them to disclose their payments when promoting securities and cautioned investors to be careful and research investment opportunities that are endorsed by celebrities, including crypto-asset securities.
Pierce has not yet made any public comments regarding the case.