According to a company’s announcement, Meta’s first retail store will be located in Burlingame, California, near its Metaverse-focused Reality Labs division. The store will feature demos for its Quest 2 VR headset and video calling device Portal as well as Ray-Ban’s augmented reality (AR) glasses.
The company is also revamping Meta.com with a new tab for shopping online instead of visiting the physical store.
Earlier this month, the CEO of Meta platforms, Mark Zuckerberg stated that it would start testing tools for selling digital assets and experiences within its virtual reality platform Horizon Worlds, a VR platform Meta launched late last year.
Meta also said it would charge a 47.5% fee to creators of digital experiences and assets, a move that attracted criticism from the NFT community.