Ivan Soto-Wright, the co-founder and CEO of MoonPay, stated in a statement that the alliance would make it simpler for consumers to enter the Web3 realm.
Soto-Wright claims that while MoonPay handles the front end of a user's journey, Unstoppable Domains improves the back end by eliminating the complicated characters and substituting customized NFT domains.
According to Sandy Carter, an executive of Unstoppable Domains, this collaboration will improve Web3's usability. Carter thinks that the streamlined experience that will arise from the partnership will be advantageous to both experienced and new crypto consumers. The NFT domains can be used to log into decentralized applications (DApps), wallets, and exchanges, in addition to payment transactions. Additionally, users can choose which information they want to grant websites and applications access to.
NFT domains are still in high demand, nonetheless. Ethereum Name Service registrations have increased by over 200 percent so far in July. The second-largest sale of the a.eth domain, "000. eth," for 300 Ether (ETH), or over $300,000 at the time of acquisition, sparked a surge in registration.