Naver's Zepeto Metaverse Starts Blockchain Initiative With Solana
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"ZepetoX is our official venture into the blockchain industry. We feel that Web3 opportunities should be advanced through a crypto-native approach,"
Zepeto Metaverse By Naver Z
The platform will offer a variety of layers of gamification and self-expression using non-fungible tokens (NFTs), allowing users to monetize their activities on the site through digital asset ownership and social interaction. To launch its first NFT land sale in the upcoming months, Zepeto will construct the platform on the Solana blockchain. Early this year, the Zepeto metaverse, created by South Korean internet behemoth Naver, attracted 20 million average monthly users.
The Zepeto metaverse by Naver Z, which debuted in August 2018, has been well-liked by youngsters worldwide. 90% of its more than 240 million users are not from South Korea, and 80% of them are teenagers. Ralph Lauren, Nike, Gucci, Dior, and Zepeto have already worked together to create virtual collections for the metaverse. Internationally well-known K-pop groups Blackpink, ITZY, and SF9 have either conducted virtual events or released K-pop content that is only available in the metaverse on the platform.