The trailer for Iceman shows Hofman attempting a 3.9-kilometer (2.4-mile) swim in ice water, a 180-kilometer (112-mile) bike ride across a glacier, and a 42.2-kilometer (26.2-mile) run in Antarctic conditions, including blizzards.
The idea for NFT raise for "Project Iceman" comes after the producers of Iceman turned down a $1.25 million offer from a major streaming platform. According to them, the platform provided "limited creative freedom." Instead, the project will now build a community around the film, with participants becoming "investors and digital owners of the film."
The perks from the NFT raise includes accessing to 1 of 10,000 Limited Premiere Tickets to the film's virtual and physical premieres, 226 NFTs that include tickets to red carpet premieres, pre-access to future events and NFT drops, owning a part of the film, to becoming a producer among others.