The Ethereum-based token was launched on Thursday in “airdrop,” where certain groups of crypto holders automatically receive tokens as a reward. It also started trading on major cryptocurrency exchanges such as Binance and Coinbase. The token went chaotic during the first hours of trading, after bouncing to $39.40 then crashing to $8.90.
According to data from CoinMarketCap, $APE is currently down 8 percent over the last 24 hours and is currently trading at $10.71 with a market cap of $2 billion.
Time Magazine initially made it possible to pay for digital subscriptions with Bitcoin and other cryptocurrencies, including XRP, Ether and Dogecoin, last April. After partnering with Grayscale, a subsidiary of Digital Currency Group, it also committed to hold Bitcoin on its balance sheet.
A year ago, the iconic publication also auctioned off some of its most memorable covers as non-fungible tokens. Earlier this week, the 98-year-old publication published its first issue as an NFT where the co-founder of Ethereum co-founder Vitalik Buterin graced its cover.