Following the 10th anniversary of the publication of the Bitcoin whitepaper, Satoshi Nakamoto, the paper's pseudonymous creator, published it on October 31, 2008.
The campaign began named #IndiaWantsCrypto on November 1, 2018. It also came after the Reserve Bank of India banned cryptocurrency transactions in India in April 2018. Shetty tweeted at least once a day as part of the campaign, sharing intriguing information about cryptocurrencies and expressing his opinions on different areas of the sector.