Until Saturday, October 30, at 11:59 p.m. CT everyone who downloads and install the app, enters a promo code, deposits $100, and executes a trade will receive $100 worth of Bitcoin, the NBA team’s digital content manager, Bobby Karalla tweeted.
The cryptocurrency company announced a five-year collaboration with the basketball club on Wednesday.
The agreement includes the right to name the Mavs Gaming Hub, which will serve as the official gaming and event location for the Mavericks' NBA 2K League franchise.
The company partnered with the Mavericks because of their NBA leadership and Cuban’s extensive grasp of digital assets, according to the Voyager CEO and co-founder Steve Ehrlich in a statement.
Cuban has been vocal about his cryptocurrency ideas, lately endorsing Dogecoin as a fun investment and comparing the crypto surge to the dot-com bubble.
Voyager Digital, which was formed in 2018, enables its over 2 million verified users to trade in over 60 currencies. The platform is one of a rising number of cryptocurrency companies aiming to enter the sports market.
Coinbase announced a multi-year relationship with the NBA earlier this month.
FTX signed a $135 million agreement for the naming rights to the Miami Heat's stadium earlier this year, and in June collaborated with MLB to become the first crypto-exchange sponsor in professional sports.
Cuban has his contentious views on the development potential of Bitcoin vs. Ethereum.
In terms of market value, Bitcoin reigns supreme, but Cuban feels Ethereum has the most upside potential because of its use cases and the entire industry that is being formed around it. Cuban regards ether, Ethereum's native cryptocurrency, as the closest approach to true money, as opposed to Bitcoin, which he regards as a competitor.