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Kay Adeoti
Apr 26, 2022

Blockchain Technology Through the Lenses of the Entertainment Industry

Blockchain Technology
Blockchain technology is on a mission to revolutionize everything, and the entertainment sector is not exempt from this movement, with the industry now adopting cryptocurrencies, digital money, and digital collectibles more than any point in its history. A transformation in how the technology affects and influences Hollywood and the entertainment industry as a whole is about to unfold, thanks to the increasing adoption of blockchain technology.

From famous Hollywood stars accepting promotional sponsorships for major cryptocurrency corporations to MGM introducing non-fungible tokens (NFTs) to promote the new James Bond film, it is clear that Hollywood is eager to join in on the action and profit from the rapid-growing cryptocurrency sector.

Film Studios and Media Companies Adopting Crypto

The American film industry generates billions of dollars in revenue every year from box office receipts and online streaming services such as Netflix and Amazon Prime Video. However, the film and entertainment industry is ready to revamp its business structure as a result of the rise of cryptocurrency and blockchain technology.

Film studios are turning to the blockchain sector to help revolutionize everything from connecting with viewers, movie funding, hiring film crews, licensing and rights, and even dealing with online piracy and counterfeiting.

Crypto-based partnerships that assist filmmakers and studios on a large scale, as well as the blockchain technology that allows reliable content distribution, are expected to fundamentally alter the way media is generated and delivered in the near future. Among the examples are Metro Goldwyn Mayer's (MGM's) multi-year collaboration with Eluvio Content Fabric, a blockchain network with an open protocol that will enhance the storage, delivery, and monetization of the studio's digital content. The blockchain-based company is also used by other media companies like FOX Networks and mobile streaming providers.

Companies are also making moves on the consumer level. While companies like Warner Bros, Liquid Media Group, and MGM are experimenting with Non-fungible tokens (NFTs), others like AMC and Regal Cinemas are now accepting cryptocurrencies like Bitcoin, and Ethereum, Litecoin, Dogecoin, and Bitcoin Cash, as payment for movie tickets.

Bitcoin and blockchain technology have also inspired the creation of films, such as "Trust Machine: The Story of Blockchain" and "The Rise and Rise of Bitcoin," which are both documentaries on innovation. Others include "The Infinite Machine," a newly announced ETH-based film in production, and "The Degen Trilogy," a series of animated short films based on The Bored Ape Yacht Club, a popular Ethereum-based NFT collection. 

Celebrities Adopting Blockchain Technology

Participating in the cryptocurrency industry has produced incredible returns for some investors, and celebrities are also taking advantage of the curve. One of them is Ryan Reynolds, who recently expressed his belief that cryptocurrency has tremendous potential and should be introduced to the mainstream.

In the same way, celebrities such as Matt Damon and Larry David are appearing in advertisements for cryptocurrency companies, others such as Gwyneth Paltrow and Mila Kunis are encouraging women to get involved in the traditionally male-dominated world of cryptocurrencies by setting an example with their own involvements. 

A number of celebrities, including actresses Mila Kunis and Lindsay Lohan, are creating NFTs in order to profit from the current frenzy around NFTs. We've also seen American filmmaker Kevin Smith announce the release of his new film as a limited non-fungible token.

Although it is uncertain what this new innovation will bring to the table in the future, it is anticipated that the support of the film industry is a positive indication that blockchain technology is intended to spark enthusiasm and optimism in all participants.

Blockchain Technology Through the Lenses of the Entertainment Industry
Kay is a content specialist who has a particular interest in the finance and cryptocurrency industries, among others. He is a frequent contributor to a number of finance and cryptocurrency-related websites, where he offers readers with informative and educational articles on the cryptocurrency and financial markets. Aside from that, he is an avid supporter of blockchain technology.

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