Budweiser Enters a Sponsorship Deal With Game Zed Run
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Budweiser Partners With Zed Run
Under the deal, the two companies will release a Budweiser-themed race track, 2500 Budweiser NFT passes, a Budweiser-sponsored virtual horse racing prize pool with prize money of $45,000 each; and an airdrop of three versions of the Clydesdale NFT skin that can be used in Zed Run.
The Budweiser Clydesdales are a well-known group of Clydesdale horses used for company promos and commercials. There will be 2,500 Budweiser Pass NFTs in total that will go up for sale for a maximum of 24 hours starting on June 10. The NFTs will cost $225 each including gas fees.
Commenting on the development, Chris Laurant, CEO, and co-founder of Zed Run said:
“Working creatively alongside Budweiser, an iconic brand that epitomizes the American dream, opens up more opportunities for our expanding Zed Run community.”
Additionally, Budweiser will also sponsor a pair of in-game challenges in July and August with a $45,000 prize pool for each, plus a December tournament that will offer up $95,000 in prize money and a free year-long supply of beer for a winner.
Overall, the brands will collaborate on in-game challenges, with $185,000 in total prize money committed, as well as exclusive co-branded merchandise, including offering the chance to win a year’s supply of Budweiser beer.