The Budweiser NFT Collection titled ‘Budverse Cans Heritage Edition’ consists of a total of 1,936 digital beer cans. Each NFT includes classic photos, ads and design documents, giving users a glimpse into the making of the iconic brand.
On Monday, the beer company launched two collections Core Heritage and Gold Heritage with a total of 1900 Core Heritage NFTs minted and priced at $499. The remaining 36 were part of the Gold Heritage “super rare” NFTs priced for $999 each. Reportedly, all the collections got sold out within one hour of its launch, making Budweiser’s debut in the NFT space a stellar launch.
Spencer Gordon, AB InBev’s VP of digital and draftline, the brand's in-house creative agency, said:
“The Budweiser ‘Heritage Collection’ is designed to celebrate the brand’s iconic history while also moving Budweiser into the metaverse. The launch of this NFT collection is yet another example of our innovative and consumer-first approach to further strengthen our iconic brands.”
Budweiser is not the only brand trying to enter the metaverse with NFTs. In August, the popular beverage producer and brand Arizona Iced Tea introduced NFTs with the Bored Ape Yacht Club team. Similarly, the fast-food giant McDonald’s recently unveiled the “McRib” non-fungible token collectible. Both Nike and Adidas too are stepping towards NFTs in recent times as well.