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Gungun Bhatia
Dec 5, 2022
by Gungun Bhatia

Coca-Cola Announces FIFA World Cup NFTs Based on Match Heatmaps

FIFA NFTs

Table of contents

  1. FIFA World Cup and NFTs
  2. Entry of Ronaldo and Budweiser in NFTs
On the basis of visualizations of the games that were played, Coca-Cola is producing a set of FIFA World Cup NFTs. GMUNK, a digital artist who has previously collaborated with Nike, DoorDash, and musician Grimes, will create and distribute the NFTs on Crypto.com's NFT network.

FIFA World Cup and NFTs

In-game player movements throughout FIFA World Cup games were monitored in order to produce the 10,000 NFTs. Fans who register for a Crypto.com NFT platform account will get access to these products.

This is the most recent significant business initiative to use web3 to profit from World Cup mania. On November 17, the blockchain-based sports betting exchange BetDEX launched on the Solana mainnet. The exchange got rid of the charges for betting on World Cup games.

Entry of Ronaldo and Budweiser in NFTs

Football icon Cristiano Ronaldo was enlisted by trading behemoth Binance to promote his NFT collection. The nonfungible tokens grant owners access to a variety of benefits, including surprise boxes, entrance into giveaways, and a personalized greeting from Ronaldo.

Additionally, Budweiser pushed to introduce an NFT lineup with real-time competition scoreboards. According to the organization, the FIFA campaign, which is based in Algorand, will feature an NFT collection of memorable quotes, works of art, and images from the World Cup and Women's World Cup. The undertaking is comparable to NFT sports memorabilia, such as the NBA Top Shot, which focuses on basketball.

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Coca-Cola Announces FIFA World Cup NFTs Based on Match Heatmaps
Gungun Bhatia
Gungun is an enthusiastic writer that likes to create content for various aspects of the blockchain and crypto industry. She carries out extensive research and provides readers with informative and high-quality material.

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