Colombian Delivery App Rappi Launches Crypto Payment Pilot Program
Colombian Delivery Application Rappi Enters The Crypto Space
The delivery service application raised $5 billion in its Series G funding round last year. Additionally, Rappi has been working on winning the regulatory approval in Colombia for operating as a digital bank, as well.
With the launch of the project, Rappi has stated the possibility for consumers to use cryptocurrency to purchase Rappi credits. These credits can be utilized to complete payments for delivery services provided in the application.
Originated in Colombia, Rappi has its roots in almost all parts of Latin America including Mexico, Costa Rica, Colombia, Peru, Ecuador, Chile, Argentina, Uruguay, and Brazil. However, Rappi has highlighted that the project will be limited to Mexican users and hasn’t responded about possibilities of expansion.
Sebastián Mejia, president of Rappi, while discussing the importance of cryptocurrency for the future stated,
“Innovation is one of the pillars of Rappi. We believe that the future is the intersection of the crypto world with non-crypto companies, with easy user experiences and without complexity.”
Latin America’s Inclusion of Cryptocurrency
The delivery service has informed its followers about working with digital asset exchanges, namely Bitso and Bitpay. The objective is to help consumers seamlessly spend cryptocurrencies on the application.
Rappi also got plans of enhancing the security of transactions between the exchanges and the delivery application. Following the footsteps of Rappi, many other companies have begun to include digital assets in their business.
