Crypto.com Becomes Official Sponsor of FIFA World Cup Qatar 2022
In a Wednesday announcement, the football association said that crypto.com’s branding will be on display both inside and outside the tournament’s stadiums. The exchange will also offer opportunities for new and existing users to attend matches or win exclusive merchandise.
“We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale,” FIFA Chief Commercial Officer Kay Madati said in a statement.
While crypto trading has been largely illegal in Qatar since the country’s central bank announced a ban in 2018 and the Qatar Financial Centre Regulatory Authority reaffirming it in 2020, Crypto.com is likely to reach a more international crowd given the popularity of football all over the world.
Crypto.com Betting Big on Sports Partnerships
Crypto.com has made sports sponsorship deals an important part of its brand-building campaign. In November, the exchange inked a deal to rename the Los Angeles-based sports and entertainment venue Staples Center to the Crypto.com Arena for 20 years.
The company also partnered with the Australia Football League in a $25 million deal, signed a $100-million sponsorship agreement with Formula 1 including a 10-year $175 million sponsorship agreement with the Ultimate Fighting Championship.