According to Brave, which has offices in both the U.S and England, claims that Google has violated one of Europe's most powerful data protection laws, the GDPR law. Brave’s chief policy officer, Dr. Johnny Ryan said that the enforcement of the law would be very good for Brave business-wise. He said that it “would be tantamount to a functional separation of Google’s business.”
Moving forward, the advertising technology adopted by Google collects too much information about its users. Unlike Google, Brave browser, which is a fork of the Google Chromium project does not track cookies automatically. Additionally, Brave browser users can earn BAT tokens for watching ads.
As per the complaint, the crypto-friendly browser claims that Google has breached the “purpose limitation” principle. This principle only requires organizations to only utilize data to do a specific task. For example, gathering your location details on Google fit is meant to motivate one to exercise more.
Moreover, according to the evidence presented by Brave, Google possesses an “internal data free-for-all,
” whereby it “reuses our personal data between its businesses and products in bewildering ways that infringe the purpose limitation principle.”
This complaint is the latest to be launched by Brave browser against the tech heavyweights. Back in February, Brave sent a letter to the UK Competition & Markets Authority complaining that the authority’s failure to enforce the GDPR law expedited Google's dominance.
A week before sending the letter; the crypto-friendly browser shared evidence on how the websites of more than 400 UK councils; allow at least one private firm to track and gather visitor’s information for commercial purposes.
Furthermore, back in September 2019 Brave pressured a report that suggested that Google sends personal information to advertisers using hidden web pages, infringing its own privacy policies..
You May Also Read.