Ice Cube, an American rapper, founded the Big3 professional basketball league and decided to sell the team's rights using non-fungible tokens (NFTs). The Big3 league decided to sell 25 fire-tier NFTs, which gives owners control of the Killer 3s' licensing, intellectual property (IP), and league-approved items.
In May, Bill Lee, the founding chairman of MyDoge, a self-custodial Dogecoin wallet, purchased all 25 fire-tier editions of the Aliens, a Big3 team.
Following the purchase, Big3 seems to have formed a partnership with the meme-based cryptocurrency by integrating the MyDoge wallet, which allows players, coaches, and teams to earn Dogecoin tips on Twitter. Additionally, the logos of MyDoge/Dogecoin will also be prominently displayed by the Aliens on team jerseys, events, and broadcasts.
And now, in a recent meeting with the Dogecoin team, Ice Cube perhaps wants to take the adoption of the meme-based cryptocurrency up to a notch. While it is difficult to predict anything now, only time will tell where both the parties are headed to.
At the time of writing, Dogecoin is trading $0.055, down 16.7% in the last 24 hours, according to data from CoinGecko. At one point of time, the cryptocurrency fell today to $0.053 to mark the lowest levels for 2022 so far.