In April 2018, the company's investment arm, Dunamu & Partners, reportedly purchased roughly 20 million LUNC tokens for 3.24 billion Korean won (US$2.61 million), with each token valued at around US$0.13. Upbit, the company's cryptocurrency exchange, placed the LUNC coin on its BTC market in 2019, publicly disclosing that it held the cryptocurrency for investment purposes.
They reportedly sold all 20 million LUNC in February of last year, according to local media. According to reports, Song Chi-Hyung, the founder and chairman of Dunamu, and Kim Hyoung-nyon, the executive vice president and second-largest shareholder of Dunamu & Partners, were involved in the company's inception. The decision to invest in LUNC was made independently; according to Dunamu, however, the parent company was informed of the decision. It was stated that the company exchanged LUNC for 2081.8500 Bitcoins on foreign exchange at a 25% discount to the market price. After deducting investment costs and taxes, the company re-appraised the unrealized profit to 41 billion won, or approximately US$33 million. LUNC was a notable investment at the time, according to Dunamu, and it has maintained transparency over that transaction.