Finco Service Files for Trademark Infringement Against Facebook's Digital Wallet, Calibra

The case was filed with the New York federal court under the U.S. Lanham Act. The document reads exactly:

"This is an action for trademark infringement, unfair competition, and false designation of origin under section 43(a) of the Lanham Law, 15 U.S.C. 1125(a), and for related state law claims, all arising from the Defendants' authorized use of Plaintiffs' trademarks and service marks in connection with marketing, advertising, and promotion of the planned launch of the "Calibra" digital wallet and other financial services."

Finco Service a Preliminary Injunctive Relief

The plaintiffs, Finco services want a preliminary and permanent injunctive relief; that is, they want the court to order Facebook to desist from using the logo mark henceforth as they are allegedly the original owner.

Finco revealed in the lawsuit that they hired a company called Character S.F. in 2016, to create the branding strategy for them. They noted it was also registered with the U.S. Patent and Trademark Office (USPTO) to run different services.

Moving forward, the plaintiff also issued the lawsuit Character S.F. Finco said that Character designed a logo for Facebook's digital wallet, Calibra, which on the other hand, infringes on the design they made for them. The logo is "nearly identical" to each other, Finco added.

Conclusively, the lawsuit involves a whole lot of appeals for brand violation against Facebook, Calibra, and a company called J.L.V., L.L.C., which reportedly owns the intellectual property, as well as trademark and service mark associated to Calibra.

Meanwhile, before the lawsuit was filed, Finco noted it complained to the appropriate authorities for the Calibra wallet and to Facebook as well, however, the efforts went futile.