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Gungun Bhatia
Dec 10, 2022
by Gungun Bhatia

Forum3 Raises $10M to Bring Digital Assets to Brands’ Loyalty Programs

Forum3 Digital Assets

Table of contents

  1. Forum3 Raised Funds to Offer Digital Assets
  2. Starbucks Adopts Starbucks Odyssey
Forum3, a firm that creates branded digital assets and offers strategic advice, revealed that it had received $10 million in early capital. Bloccelerate, Liberty City Ventures, Arca, as well as Polygon Ventures, and Valor Siren Ventures established strategic investments in the round, headed by Decasonic.

Forum3 Raised Funds to Offer Digital Assets

The financial announcement was released shortly after Forum3 collaborator Starbucks launched its new Odyssey beta program for a small set of waitlist subscribers. Starbucks Odyssey is a Starbucks Rewards expansion that uses Web3 technology to provide users access to new and exciting benefits and experiences.

Members of the experience can participate in several activities known as "Journeys." After finishing a Journey, participants will receive a set of collectible "Journey Stamps" and Odyssey Points. These points will grant them access to exclusive additional advantages and realistic coffee experiences.

Starbucks Adopts Starbucks Odyssey

The alliance with Starbucks is quite predictable. The co-CEOs of Forum3 is an entrepreneur and venture capitalist Andy Sack and former Starbucks CDO Adam Brotman.

In a statement, Forum3 co-CEO Andy Sack stated that given Adam's and his experience levels, Forum3 is ideally placed as one of the world's top firms to assist consumer brands construct the proper digital strategy and pleasure their consumers digitally, similar to the approach Starbucks is adopting with Starbucks Odyssey. According to the organization's website, other clients so far have included The Boston Globe newspaper and novelist Ben Mezrich.

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Forum3 Raises $10M to Bring Digital Assets to Brands’ Loyalty Programs
Gungun Bhatia
Gungun is an enthusiastic writer that likes to create content for various aspects of the blockchain and crypto industry. She carries out extensive research and provides readers with informative and high-quality material.

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