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Usha Yadav
Jun 14, 2022
by Usha Yadav

French Fashion Brand Lacoste Enters into Web3 with NFT Launch

Lacoste NFT

Table of contents

  1. Brands Accepting Crypto Payments
French fashion brand Lacoste has launched its NFT project UNDW3(underwater). The move comes after the company's Discord service was launched earlier this month. The company's goal is to create an online community and uniquely communicate with clients. The dip comes barely a week after the company opened a Discord server, which received 30,000 subscribers in the first two days, according to the company. The amount of NFTs in the release, 11,212, corresponds to the brand's L1212 iconic polo shirt. These will be available for purchase for 0.08 ETH (about $97).

The UNDW3 (pronounced "underwater") project will provide NFT collectors with access to a "long-term collaborative community."

Brands Accepting Crypto Payments

Farfetch, a fashion brand, revealed last week that it has started accepting cryptocurrency purchases, following in the footsteps of brands such as Gucci, Tag Heuer, and Off White. Balenciaga will start taking cryptocurrency in its physical stores and online in the United States. This is not the first time Lacoste has shown interest in the interactive virtual world; earlier, the brand collaborated with the popular game Minecraft.

Lacoste's entry into the web3 ecosystem reflects its commitment to uniting diverse communities and cultures. The program specifically aims to bring together NFTs, Lacoste fans, and pop culture enthusiasts. It is worth noting that UNDW3 is Lacoste's initial step into the web3 ecosystem.

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Web3 Lacoste NFT Launch
French Fashion Brand Lacoste Enters into Web3 with NFT Launch
Usha Yadav
Usha is a diehard crypto enthusiast and has been actively writing on different facets of the blockchain and crypto world. She has authored many research articles on cryptocurrency and aims to provide informational and quality content to readers. She firmly believes that crypto has a great potential to redefine the world of finance and blockchain.

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