The release of the blockbuster film "Godzilla vs Kong" in theaters and on HBO Max arrives right in the prime of the crypto-collectibles non-fungible token (NFT) boom. Legendary Entertainment is taking advantage of the timing with not one, not two, but three different tie-ins NFT drop on varying platforms.
Announced as the first NFT drops to launch alongside a major motion picture, the promotion of the blockbuster includes a series of posters from pop culture artist Kode “BossLogic” Abdo. The artist has worked with Marvel and Disney in the past. The drop begins today on MakersPlace and includes seven pieces, including an animated single-edition piece called “Legends Will Collide.”
The NFT crypto art and collectible space have touched new heights in 2021. The top three marketplaces report $342 million in trading volume in February alone.
An NFT essentially represents any kind of digital item, whether it’s a still image, animated gift, video, or even a tweet, and their authenticity and scarcity can be confirmed via blockchain technology.
Given that surge, it’s no surprise that major brands, sports leagues, artists, celebrities, and athletes have risen to meet the demand and buzz around digital collectibles. A recent example of Taco Bell, Charmin, Grimes, and NFL star Rob Gronkowski launching their own drops.
"Godzilla vs. Kong" is the first major studio film to launch with NFTs. BossLogic has already been busy in the crypto space, launching collectible cards on Ethernity Chain, holding the first drop last week on the new NFT platform. The star Collaborated with UFC champion Francis Ngannou on a MakersPlace drop. Legendary Entertainment also launched "Godzilla vs. Kong"-themed NFT artwork on marketplace Terra Virtua.
Terra Virtua partnerships with other brands for entertainment properties such as "Top Gun," "The Godfather," and "Pacific Rim" advertised on its marketplace.