Cryptocurrency exchanges and wallets can once again advertise their services through search engine giant Google owing to a new policy that went into effect on August 3. Google had prohibited crypto businesses and initial coin offerings (ICOs) from promoting on its platform in 2018. The new policy reverses some of these prohibitions on crypto ads, although ICOs haven’t been left out of the included services. 
<h2>Google Revises Crypto Ads Policy, Leaves Out Initial Coin Offerings</h2>
As per reports, Google first <a href="https://support.google.com/adspolicy/answer/10688110" target="_blank" rel="nofollow noopener">announced</a> its intention to reverse the crypto advertisement ban in June. The company specified that it will only allow those services that adhered to its requirements -- which were designed to filter out sketchy establishments from the applicants’ pool. As part of its regulatory guidelines, advertisers had to be registered with the Financial Crimes Enforcement Network (<a href="https://www.cryptoknowmics.com/news/financial-regulator-fincen-hires-its-first-chief-digital-currency-advisor/">FinCEN</a>) as a money services business.

The revised policy is set to bring in additional advertising revenue for Google’s parent company Alphabet Inc. Although digital asset commercials would constitute a very small portion of the company’s massive $147 billion revenue generated from advertisement sales.

With the re-entry of crypto-focused commercials on Google, leading fintech institutions can once again capitalize on Google’s widespread influence to promote their crypto services. 

That being said, the market’s upcoming services would not receive any benefits from the newly introduced ruleset. ICOs, <a href="https://www.cryptoknowmics.com/news/the-onset-of-defi-in-the-gaming-industry/">DeFi protocols</a>, promotional trading of specific currencies, and celebrity endorsements are still barred on the platform. The policy also prohibits advertisers from providing links to websites that feature “cryptocurrency trading signals, cryptocurrency investment advice, aggregators or affiliate sites containing related content or broker reviews.”
<h2>More Organizations Move to Restrict Crypto Promotions</h2>
Google isn’t the first online platform to impose limits on crypto promotions. Last month, social media network TikTok decided to pull the plug on influencer-led digital asset promotions. Additionally, advertising regulators in India and the UK hinted that they were scanning the crypto ads industry more seriously. In particular, the Advertising Standards Authority (ASA) of the United Kingdom said that it would clamp down on misleading crypto ads -- identified as a “red alert” priority within financial advertising.

Google Resumes Crypto Ads as New Policy Goes into Effect

According to a new policy that went into effect on August 3, Google will once again permit crypto ads to run on its platform.

Divya is a postgraduate from Jawaharlal Nehru University specializing in International Relations and a professional writer with more than 5 years of experience writing for the web. She is an avid reader interested in the global financial system and the effects of decentralization. At Cryptoknowmics, she hopes to deliver clear and understandable content to inform readers about the latest events in the crypto sector.

Google Resumes Crypto Ads as New Policy Goes into Effect

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