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Sahaj Sharma
Sep 7, 2021

Japanese Internet Giant Rakuten Steps into NFT Space

Japanese Internet Rakuten NFT
Rakuten, the Japanese internet giant, is reportedly stepping into the NFT space and will be launching an NFT marketplace and sales platform supposedly in the spring of the year 2022. In an announcement done last week, the platform which will be called Rakuten NFT will be allowing the sale and buying of digital content in a variety of categories like sports and entertainment along with music and anime.

Rakuten Japanese Internet Giant Steps into NFT Marketplace

As revealed, the NFT platform will be allowing the IP holders to conveniently issue NFTs and build their sales websites. 

In addition to this, the announcement laid an emphasis on the fact that the platform is going to be user-friendly, and the IP holders won’t require having the knowledge of blockchain technology if they intend to issue the NFTs.

The official announcement said:

“NFTs are a breakthrough technology in the digital content field because of their ability to guarantee the uniqueness and rarity of digital data, and in recent years they have attracted attention in fields such as sports and entertainment because of their potential to bring new innovation to the content industry.”

Moreover, the Rakuten NFT platform is going to be connected to other Rakuten services, which means that the users of Rakuten will be capable of acquiring NFTs and prizes and gifts while buying other products or meeting certain criteria. 

NFT Traders Will be Allowed to Earn and Redeem Rakuten Points

It should be noted that Rakuten is not the first Japanese firm to step into the world of NFTs, as back in the month of June, GMO Financial Holdings formed a joint venture with Samurai Partners. Samurai Partners is a huge name in local manga illustrations to launch an NFT marketplace.

The firm said:

“By democratizing the NFT market, Rakuten endeavours to empower a wide range of users to feel the value of owning their own NFT.” 
Japanese Internet Giant Rakuten Steps into NFT Space
Sahaj is an aspiring journalist with a keen interest in cryptocurrency and the whole concept of Blockchain technology. He is positive about the future potential of Cryptocurrency and Blockchain in shaping the world of finance for good. At present, he is covering the latest developments in the field of the cryptosphere.

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