According to trademark attorney Josh Gerben, the filings indicate Ye’s intent to create YEEZUS-branded amusement parks, blockchain-backed currencies and non-fungible tokens (NFTs), physical and online retail stores, toys, games, sporting equipment, campaign buttons, clothing, bags, household items, and cosmetics.
There is no official announcement if there is an immediate intent to use the trademarks and how Kanye’s brand will use them as they have been filed on a 1B basis, meaning applicants don’t have to specify when that will be. The trademarks are in contrast to 1A applications, which are filed when it is already in use. The latest application comes months after West criticized non-fungible tokens in a handwritten letter posted to his Instagram on Feb. 1, a post he has since deleted. But despite his initial restraint, he now wants to enter the space, based on the newly-filed trademark applications, indicating that he is now interested in entering the metaverse.