The objective of OKEx is to establish their presence with the mainstream audience, and they believe there is no better way than stepping into sports. Individual teams like NBA's Miami Heat and NHL's Montreal Canadiens have entered in partnership with FTX and Crypto.com, respectively.
Additionally, athletes have begun endorsing crypto exchanges, some of the top picks are Golden State Warriors' Stephen Curry - FTX and Jacksonville Jaguars quarterback Trevor Lawrence - Blockfolio.