MARA CEO Advocates Invest-and-Forget Bitcoin Strategy
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Steady Growth Over Time
“My recommendation, to my kids, for example, is they put just a little bit away every month in Bitcoin and forget about it. Over two, three, four years, it grows,” Thiel shared. He highlighted that Bitcoin’s average annual price increase ranges between 29% and 50%, making it an attractive long-term asset.
Despite Bitcoin’s volatility compared to traditional financial assets, Thiel believes that a consistent investment approach can yield significant returns over time.
2025 Catalysts for Bitcoin
Thiel identified several potential catalysts that could drive Bitcoin’s price higher in 2025. These include the possibility of the U.S. adopting Bitcoin as a reserve asset, increased institutional adoption via spot Bitcoin ETFs, and regulatory shifts under the incoming Trump administration.
This optimistic outlook aligns with a recent X poll by Bitcoin advocate Michael Saylor, in which 77.7% of 65,164 respondents plan to increase their Bitcoin holdings in 2025.
MARA’s Bitcoin Accumulation Strategy
MARA has also committed to a long-term Bitcoin accumulation strategy. In 2024, the company increased its Bitcoin holdings by 192.5%, ending the year with 44,394 BTC worth $4.3 billion. This marks a significant rise from the 15,174 BTC it held at the beginning of the year.
With Bitcoin appreciating nearly 120% in 2024, MARA’s strategy mirrors that of MicroStrategy, which leads public companies with 446,400 BTC.