The proposal, supported by Tim Kotzman, CEO of Jubilee Royalty, follows similar initiatives targeting tech giants like Microsoft and Amazon, marking a growing trend toward institutional adoption of cryptocurrencies.
Peck’s argument highlights the challenges Meta faces in holding large cash reserves and bonds amid rising inflation. He emphasized Bitcoin’s impressive performance, with a 124% rise in 2024 and a staggering 1,265% increase over the past five years, far outpacing traditional assets.
“Adding Bitcoin aligns with Meta’s innovative ethos,” Peck noted, referencing CEO Mark Zuckerberg’s symbolic naming of his goats “Bitcoin” and “Max” and Meta director Marc Andreessen’s pro-crypto stance.
Peck also pointed to institutional trends, such as BlackRock’s Bitcoin ETF success and corporate strategies like MicroStrategy’s bold Bitcoin acquisitions. He urged Meta’s board to evaluate Bitcoin’s potential as a treasury asset to maintain its leadership in forward-thinking financial practices.
Meanwhile, MicroStrategy continues to dominate as the largest corporate Bitcoin holder. The company recently acquired 1,070 BTC for $101 million, bringing its total to 447,470 BTC, valued at $44.3 billion.
With plans to raise $2 billion for further acquisitions, MicroStrategy underscores the growing appeal of Bitcoin as a corporate asset. Will Meta follow suit?