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Sujit Kumar
Jan 11, 2025

Meta Urged to Adopt Bitcoin as Corporate Treasury Asset

Meta Urged to Adopt Bitcoin
A proposal urging Meta Platforms, Inc. to add Bitcoin to its corporate treasury has been submitted by Ethan Peck, an employee of The National Center for Public Policy Research. Representing his family’s shares, Peck outlined the benefits of Bitcoin as a hedge against inflation and a high-performing financial asset.

The proposal, supported by Tim Kotzman, CEO of Jubilee Royalty, follows similar initiatives targeting tech giants like Microsoft and Amazon, marking a growing trend toward institutional adoption of cryptocurrencies.

Why Bitcoin? Inflation Hedge and Innovation Alignment

Peck’s argument highlights the challenges Meta faces in holding large cash reserves and bonds amid rising inflation. He emphasized Bitcoin’s impressive performance, with a 124% rise in 2024 and a staggering 1,265% increase over the past five years, far outpacing traditional assets.

“Adding Bitcoin aligns with Meta’s innovative ethos,” Peck noted, referencing CEO Mark Zuckerberg’s symbolic naming of his goats “Bitcoin” and “Max” and Meta director Marc Andreessen’s pro-crypto stance.

Peck also pointed to institutional trends, such as BlackRock’s Bitcoin ETF success and corporate strategies like MicroStrategy’s bold Bitcoin acquisitions. He urged Meta’s board to evaluate Bitcoin’s potential as a treasury asset to maintain its leadership in forward-thinking financial practices.

MicroStrategy’s Bitcoin Strategy

Meanwhile, MicroStrategy continues to dominate as the largest corporate Bitcoin holder. The company recently acquired 1,070 BTC for $101 million, bringing its total to 447,470 BTC, valued at $44.3 billion.

With plans to raise $2 billion for further acquisitions, MicroStrategy underscores the growing appeal of Bitcoin as a corporate asset. Will Meta follow suit?

Disclaimer: The views and opinions expressed in this article are for informational purposes only and do not constitute financial, investment, or other advice. Investing in or trading crypto assets comes with a risk of financial loss.
Meta Urged to Adopt Bitcoin as Corporate Treasury Asset
Sujit received his Bachelors in Science from the LNMU Darbhanga. He is currently working as a Content Strategist. He has more than three years of professional experience in information systems, security policies, technologies, and Cryptocurrency. He has published 6 books in the area of information security and assurance. He has published more than 50 research articles in leading journals Regarding the Latest and Breaking Crypto News and updates. His research interests include access control, computer forensics, Digital Marketing, Web development, business hacks, player experience, and virtual storytelling.

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