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Evan Luthra
Mar 4, 2022

MetaWear: Pushing Fashion For The Metaverse

MetaWear
The global fashion industry is valued at $3 trillion. This is 2% of the world's Gross Domestic Product (GDP). Making this up is:

  • The retail value of the luxury goods market is at $339.4 billion
  • The value of the menswear industry at $402 billion
  • The value of the womenswear industry at $621 billion 
  • The Bridal wear market at $57 billion 
  • Childrenswear market at $186 billion 
  • And Sports footwear market at $90.4 billion
  • The figures above show clear proof of how valuable the fashion industry is and how much of an influence the industry is having on the world economically. While everything might look perfect in the industry, it doesn't come without its challenges. For one, the problem of cost-effectiveness and pace is one challenge textile industry professionals point to. There is also the problem of a high cost of production, which makes it difficult for smaller brands to keep in the market, and compete favourably with the big international companies. 

    These problems together with the advent of Web3 and blockchain technology has led to a solution being proffered. That solution is the MetaWear brand.

    MetaWear 

    MetaWear is a fashion brand that is taking on the role of a playmaker in the transformation from traditional technologies to Web3 in the textile sector. This company is implementing unmatched new ideas and practices into the sector's strategic purchasing, production quality control, design, marketing and sales by supporting the industry with cutting-edge technologies. 

    MetaWear in the Metaverse 

    MetaWear has a goal of integrating the different parts of the textile industry that exist in the real world (Designers, Well-Known Brands, Manufacturers, Advertising and Marketing Organizations, Fairs, Stores, Fashion Shows and Shopping Centers), into the virtual world that is the Metaverse. This integration will be accompanied by all the players and elements, thanks to the brilliant digital design team at MetaWear and the ultra-realistic virtualization technologies. 

    Put simply, MetaWear plans to transform the traditional textile industry into the Metaverse with its current brand design values, alternative models, best practices, recreating new brands and new collections. 

    MetaWear Token Utility 

    The native utility token of the MetaWear ecosystem is $WEAR. By holding, staking or carrying out transactions using $Wear, users will get certain privileges and benefits. Aside from this, 10% of the entire $WEAR supply will be put aside for use in growing the ecosystem by way of incentivizing both new and existing users. 

    Designers, Design teachers and their design offices will be the major beneficiaries of this 10% that has been set aside. They will receive these funds within a few years after the launch of the platform. Once the ecosystem growth pool is exhausted, new tokens will not be issued. Some of the utilities that the $WEAR token can be used for include but do not lie to the following:

    • Governance 
    • Curation
    • MetaWear memberships
    • Trading NFT 2.0  
    • Event tickets
    • Purchase and transaction of NFTs of MetaWear products 
    • Digital brand transformation payments 
    • Rent and operate 
    • Premium access to services 
    • Franchise NFT fashion stores rent and commissions
    • Libraries  
    • Event cost in the cross-platform shopping mall
    • Staking incentives 
    • Events and competitions 
    • In-game fashion collections and purchasable tools
    • MetaWear Office assets
    • MetaWear Token Metrics 

      Token Information 

      Token name —  MetaWear

      Ticker — WEAR

      Total supply — 5,000,000,000 WEAR

      Seed Sale — 200,000,000 WEAR 

      Private sale 1 — 300,000,000 WEAR

      Private sale 2 — 200,000,000 WEAR

      Public Sale — 175,000,000 WEAR

      Initial Market Cap — $155,000 

      Fully diluted market cap — $25M  

      Initial circulating supply — 31,000,000 WEAR (0.62%) 

      IDO Token price — $0.005 

      Estimated IDO date — February 2022

      Estimated DEX listing date — February 2022

      Blockchain Network — Binance Smart Chain

      Token type —  BEP-20, Upgradeable 

      Token Allocation 

      • Ecosystem growth — 10%
      • Partners — 4%
      • Fashion Mall Management — 4.5%
      • Advisors — 5%
      • Team — 12.5%
      • Public Sale — 3.5%
        • Private Sale 1 — 6%
        • Private Sale 2 — 4%
          • Seed Round — 4%
          • Strategic Initiatives — 5%
          • Influencer Marketing — 5%
            • Development —10%
            • Marketing — 7%
            • Operations — 4%
            • Foundation — 8%
              • Saving Planet — 2.5%
              • Liquidity & Listings — 5%
              • Token Distribution 

                • Technical development — 30%
                • Business development — 46%
                • Marketing and PR — 20%
                • Finance and Legal — 4%
                • Roadmap 

                  Q4 2021

                  • Formation of the team 
                  • MetaWear whitepaper v1.0 launch 
                  • Branding MetaWear
                  • MetaWear token website launch 
                  • MetaWear Social Media Account Integration
                  • Q1 2022

                    • Acquisition of more Strategic Partners and Private Investors 
                    • Team expansion and acquisition of more Advisors
                    • MetaWear Token Security audit
                    • Launching Transformation offices
                    • Launching Design offices
                    • Public IDO launch & DEX listing & CEX listing
                    • Q2 2022

                      • Navigation Map of the MetaWear Fashion Mall
                      • MetaWear design Academy and development with MetaWear Fashion shops 
                      • Onboarding 20 Virtual Designers
                        • Metamask wallet connectivity
                        • Q3 2022

                          • Development of community incentives
                          • Token holder incentives
                            • Affiliate incentives 
                            • Activity incentives 
                            • Staking incentives
                            • Community and Designer badges based on activity
                            • Q4 2022

                              • Launch of MetaWear NFT assets 
                              • Signed Transformation Agreement for Big Brands (Prada, Emporio Armani, Louis Vitton)
                                • Onboarding 20 Teachers in Academy
                                • Onboarding 200 Students in Academy
                                • Launching Transformation offices
                                  • NFT Affiliate system o Launch of Designer events 
                                  • Launch of Premium events (accessible for event ticket holders or token holders/ stakers) 
                                  • Launch of Public events (accessible by everyone)
                                  • Multi Brand Transformation Exhibitions
                                  • Q1 2023

                                    • Opening Metawear London Office 
                                    • Development of stores for brands, designer contests and public events 
                                    • MetaWear ambassador program 
                                    • Ad system in the metaverse (e.g., billboards and designer wardrobes) 
                                    • MetaWear mobile for metaverse communications and updates
                                    • Q2 & Q3 2023 

                                      • Fashion Design Competitions
                                      • Fashion Forums
                                        • Digital Fashion Roadshows
                                        • Digital Fashion Shows (3D Avatars and Models) 
                                          • Multi Brand Transformation Exhibitions
                                          • Q4 2023 

                                            • Opening Metawear Paris Office 
                                            • Fashion Tech Events (Fashion Geeks Gathering)
                                              • Fashion HR Meeting and Job Opportunities
                                              • Digital Fashion Conferences
                                              • 2024 and beyond

                                                • Continuous development, upgrades, and enhancements of the MetaWear ecosystem 
                                                • Opening Metawear Milano & Berlin Offices
                                                • You can follow the MetaWear community here:

                                                   

                                                  MetaWear: Pushing Fashion For The Metaverse
                                                  Evan is a tech-obsessed thought-leader who has spoken at 100s of conferences around the world. He has extensive knowledge and experience in mobile apps and his company, EL Group International, has developed and delivered mobile apps for major Fortune 500 companies. He has also received an honorary Ph.D in Blockchain for the impact he has made in the industry from launching Blockchain Schools to Blockchain Coworking spaces and having spoken at 50+ Blockchain events. As a highly accredited Angel Investor, Evan believes in stepping out of his comfort zone and exploring the power of conceptualization, innovation and execution.

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