NFT Platforms Rario and BlockTrust Partner With Australian Cricketers' Association
Australian Cricket Team Becomes The New Entrant of Digital Space
Globally, the first Cricket NFT platform Rario and NFT marketplace service provider BlockTrust have signed a licensing deal with the Australian Cricket Board and its players. The objective of the multi-year agreement is to tap into the digital collectible market by issuing Australian Cricket NFTs and play-to-earn (P2E) games.
The aim is to drive fan engagement through eco-friendly blockchain technology to celebrate the history of Australian cricket. The partnership wishes to support the game and the players as well via their historic achievements.
The CEO of the Australian Crickets Association, Todd Greenberg commented on the partnership,
"This is an exciting opportunity for Australian cricket, and this has been reflected in the cooperative spirit that the ACA and Cricket Australia have partnered with Rario. We look forward to bringing this program to life in the coming months with new and innovative concepts."
Discussing the latest partnership between CA, ACA, Rario, and BlockTrust, the CEO of Cricket Australia, Nick Hockley states,
"We are excited to step into the metaverse for this historical deal which will open up opportunities for innovation and fan engagement."
Collective Partnership to Enhance Live Sport, Entertainment & Engagement
Numerous professional sports leagues including NBA and NFL have joined the digitalized world to pay the way for fans, investors, and revenues. Rario and BlockTrust will support Australian cricket in understanding, collecting, and engaging with NFTs.
Co-founder and CEO of Rario, Ankit Wadhwa remarks,
"Yet again Australia has led the way in cricketing innovation by entering the Metaverse with Rario and BlockTrust. This historic collaboration is a first in the cricketing world, where Cricket Australia and ACA have come together to define the future of fandom with NFTs. With this partnership, we are excited to allow cricket lovers to own a part of the sport they love, collect memorable moments and playing cards, and indulge in cricket NFT based games in the Rario metaverse.”