According to Doodle’s official announcement on Twitter, ‘Julian will work alongside the founders to expand Doodles IP throughout music, gaming, and entertainment, while deeply integrating culture into the product.’
“In the coming weeks, we will introduce you to the next phase of Doodles Groundbreaking projects, transformative partnerships and a full reveal of our vision & roadmap,” the tweets continued.
Holguin also confirmed the news on his own Twitter account, adding that he has big plans for the project: "Phase 2 starts now - get ready!”
Holguin's appointment to Doodles is appropriate concerning his decades-long career in the music and entertainment industries.
He worked at Billboard for ten years, serving as vice president of brand partnerships, senior vice president of revenue and partnerships, and president starting in 2021 after his previous stints at BBC, NBC, and New York Daily News.
Launched in October 2021, Doodles is a collection of 10,000 non-fungible tokens (NFTs) on the Ethereum blockchain. Currently, the NFT project has a floor price of 22 ETH worth $60,000 on OpenSea.
Holders of the NFTs can participate in coordinating the group’s treasury and can vote on future campaigns, effectively making the NFT project a DAO.