On the Solana blockchain, Phantom is the most widely used wallet. It was developed by a group of Ethereum engineers who established the 0x decentralized exchange. It quickly gained popularity because of its user-friendly interface and capability to display NFTs. Currently, it has over 3 million users worldwide. It is one of the most legitimate contenders to MetaMask's market dominance because of its extensive popularity on Solana.
Phantom has taken a long time to reach Ethereum. The founding team initially intended to create an enhanced version of MetaMask but decided that building a new ecosystem first would be a superior go-to-market approach than immediately entering the market to contend. It is now competing against MetaMask, but not entirely from scratch, and with just around 10% of its customer base.
Phantom's ability to display users' tokens in a single view for all supported blockchains is one significant way it will be distinct from competing products. In contrast, MetaMask necessitates the user to navigate between blockchains to view each token's details. The strategy used by Phantom is comparable to that of Zerion, which is also introducing a multi-chain web expansion.