The business clarified that purchasers of its limited-edition NFTs would have the legal right to use them as avatars on and off Reddit. These avatars' appearances can be customised using the avatar builder's goods. In communities, users' avatars will also display a "glow-like effect" next to their comments. Everyone can purchase these collectible avatars in the upcoming weeks on Reddit's avatar builder page. Community members will receive special Ask Me Anythings (AMAs) from artists, behind-the-scenes posts regarding the one-off profile images, and instructions for setting up a wallet until then.
Reddit has teamed up with Ethereum-compatible blockchain Polygon to mint these avatars on-chain. Reddit's blockchain wallet, called Vault, accessible through the company's native app, can be used to store and manage NFTs.
This is a deeper venture into NFTs for Reddit. The business started testing a feature allowing users to use NFTs built on Ethereum as their profile pictures earlier this year. While the blockchain initiatives behind these NFT profile images are still in their early stages, Reddit stated it wants to explore new capabilities for the technology.