Reese Witherspoon-founded Hello Sunshine will develop feature films and television series based on the World of Women (WoW) NFT collection. Holders of WoW tokens will also have the chance to get involved in the development and production process of the project, Variety reported.
The news comes one month after World of Women signed for Hollywood representation with Guy Oseary, a manager and tech investor whose clients include Madonna and U2, as well as the Bored Ape Yacht Club.
As part of the partnership, Hello Sunshine will build out the World of Women character universe and franchise into entertainment properties including feature films, scripted and unscripted TV series.
Commenting on the development, Witherspoon said, "While the crypto and NFT space is largely dominated by men, there are inspiring leaders like World of Women creating incredible communities for women during this massive shift for media and technology."
Witherspoon has been outspoken about her support of World of Women’s mission, even making her Twitter profile from the World of Women’s collection. She’s also been using her social media platform to talk up the possibilities of bringing more women into the metaverse, NFTs, and cryptocurrencies.
So far, World of Women is the most successful female-focused NFT collection with a 10 ETH worth about $29,000-floor price and over 50,000 ETH or $145 million in secondary sales on OpenSea. Currently, WoW is ranked No. 21 on OpenSea’s top NFT collections of all time.