Ronaldo launched his inaugural NFT collection, "CR7," in collaboration with Binance in November the previous year, featuring animated statues depicting iconic moments from his life. The lawsuit contends that Ronaldo's promotional efforts led to a significant increase in online searches for "Binance" and a successful sell-out of premium-level NFTs within a week.
The legal action asserts that Ronaldo should have disclosed the compensation received from Binance for the partnership, citing the U.S. Securities and Exchange Commission's requirement for public disclosure of payments made to celebrities endorsing securities, including crypto assets.
This lawsuit follows Binance's recent settlement of approximately $4 billion over allegations of operating as an unregistered securities exchange. Ronaldo continues to promote Binance on his official platforms, and the legal action against him mirrors similar cases involving celebrities in the crypto industry. Despite the legal challenges, Ronaldo remains one of the world's wealthiest and most recognizable athletes, currently playing for the Saudi Arabian professional team Al Nassr.