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May 20, 2022
by Usha Yadav
Swiss Luxury Watchmaker TAG Heuer Now Accepting Bitcoin Payment
According to a press statement, TAG Heuer, a Swiss luxury wristwatch, has partnered with BitPay to accept bitcoin and other cryptocurrencies as payment online. TAG allows consumers to utilize bitcoin and other cryptocurrencies for up to $10,000 per transaction with no minimum spending limits.
"We have been following cryptocurrency developments very closely ever since Bitcoin first started trading," said Frédéric Arnault, CEO of TAG. "As an avant-garde watchmaker with an innovative spirit, we knew TAG Heuer would adopt what promises to be a globally integrated technology shortly despite the fluctuations — one that will deeply transform our industry and beyond."
BitPay is a cryptocurrency payment gateway that allows businesses like TAG to accept cryptocurrencies like bitcoin as payment. BitPay makes it easier for companies to enter the space with automated services by removing the technical barriers.
"We are excited to see global brands such as TAG Heuer investing in the crypto space and seeking the support of BitPay to adapt their digital platforms to the rapid transformation of e-commerce," SAID Stephen Pair, co-founder and CEO of BitPay. "We look forward to seeing the positive results of this new payment feature both for TAG Heuer customers and the brand. We will continue to support and help implement their vision as the technology and demand evolve."
Customers will choose "BitPay" when prompted during the TAG checkout process. They will then be transferred to select their desired currency and wallet (including exchangers), with the exchange rates guaranteed for 15 minutes. Customers will be sent to TAG's website once their order has been finished, where they will receive confirmation from both BitPay and TAG once the transaction has been confirmed on-chain.
Disclaimer: The views and opinions expressed in this article are for informational purposes only and do not constitute financial, investment, or other advice. Investing in or trading crypto assets comes with a risk of financial loss.
Usha is a diehard crypto enthusiast and has been actively writing on different facets of the blockchain and crypto world. She has authored many research articles on cryptocurrency and aims to provide informational and quality content to readers. She firmly believes that crypto has a great potential to redefine the world of finance and blockchain.