Untamed Planet Raises $24M for Nature-Inspired Metaverse Game
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Animoca Brands Partners with Untamed Planet
According to an official announcement, Animoca Brands has invested in and partnered with gaming studio Untamed Planet to co-create a game that benefits nature conservation efforts.
The game titled “Untamed Metaverse" is a 3D immersive experience in which players will be able to ‘explore a digital twin of the world’s most amazing wild landscapes, participate in quests, collect NFT assets, and form communities passionate about protecting nature, all of which will directly benefit nature conservation efforts in the real world.’
Conservation Efforts Via Blockchain Gaming
Untamed Planet uses Web3 technology to build sustainable sources of donations for nature conservation efforts while providing play-to-earn and play-to-protect opportunities for its community members.
The “play-to-protect,” model was successfully tested in Untamed Planet’s first game, built on the Roblox platform, which has already generated 30 million plays since its launch in early 2021.
Using the proceeds from in-game transactions, the game has already funded the adoption of a Black Rhino calf in Kenya in addition to supporting rangers protecting the Eastern Lowland Gorillas of Virunga National Park in Congo.