menuIcon
$ 97,268.1
BTC
$ 97,268.1
1.05 %
$ 1,817.69
ETH
$ 1,817.69
0.37 %
$ 0.6704
ADA
$ 0.6704
-0.33 %
$ 602.07
BNB
$ 602.07
-0.02 %
$ 147.76
SOL
$ 147.76
1.11 %
Jafrin Ahmed
May 5, 2022
by Jafrin Ahmed

Whisky Brand Johnnie Walker Enters Web3 via Gary Vee’s NFT Project

Johnnie Walker's VeeFriends NFT
Iconic whiskey brand Johnnie Walker’s parent company, DIAGEO has entered into a partnership with the VeeFriends NFT Collection. The partnership includes exclusive gifts for select VeeFriends holders sponsored by the liquor giant including hosting an installation at VeeCon.

Johnnie Walker Partners with VeeFriends NFT Collection

According to an official announcement, renowned Scotch Whiskey brand Johnnie Walker has partnered with Gary Vee’s NFT Collection VeeFriends.

Under the partnership, all holders of the exclusive VeeFriends “Gift Goat” NFT will be receiving a luxury gifting experience sponsored by Johnnie Walker such as receiving a Johnnie Walker Blue whisky kit including a custom-designed, a limited edition Blue Label bottle, and drinking accessories.

The partnership also includes a special activation at VeeCon, the world's first NFT-ticketed conference.  There are only 555 Gift Goat tokens in circulation, and they grant holders 18 luxury gifting experiences curated by Gary Vaynerchuk over three years.

Exclusive NFT Conference on Web3 and Culture

The Johnnie Walker collaboration will also set up an activation at the upcoming VeeCon NFT-ticketed conference, set to happen live in Minnesota from May 19 through May 22.

The NFT conference aims to bring together NFT enthusiasts, stakeholders, and pop culture leaders championing the Web3 community.

Follow us on: News
VeeFriends NFT Johnnie Walker DIAGEO VeeCon Johnnie Walker Gary Vee
Whisky Brand Johnnie Walker Enters Web3 via Gary Vee’s NFT Project
Jafrin Ahmed
Jafrin is a cryptocurrency journalist/researcher fascinated by the world of decentralization. She is hopeful towards blockchain’s innovation and its potential to reshape the world for good. Currently, she is bringing out the best of cryptosphere via covering the latest ins and outs of the blockchain space.

Top Picks