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Evan Luthra
Aug 20, 2021
by Evan Luthra

YouClout: The TikTok-Like Decentralized Platform Looking to Revolutionize Social Media

YouClout
In a time where the internet has completely revolutionized our entire existence, creatives are beginning to see their stock rise. This is mainly because of the internet and its connectivity. Because of the internet, there's a solution to almost all of our needs. Whether you need to send a message to someone or buy something on another continent, or you want to learn a new skill quickly, the internet ALWAYS has a solution. 

What stands out however is the immense impact the internet has had on the art, media, and communications industries. Web2 and Web3 technologies have changed a lot of the status quo and with the rise of the internet, social media has benefited the most from these advancements. What started as a simple tool for communicating and interacting with friends snowballed into something really huge. People now use social media to showcase their talents and build audiences while creating entire careers out of it. 

We now have content creators and social media influencers making up an ecosystem of creators doing well on social media. Now, while the opportunities to thrive online are boundless, they also come with their own unique set of problems. 

Problems Plaguing Creators On Social Media 

Creating a solid personal brand on social media isn't the easiest of tasks. One very obvious challenge creators face boils down to a technicality. This is what really hinders the success of many creators just starting out. For example, a new creator looking to build a comprehensive brand online has to focus on multiple platforms like Twitter, Instagram, TikTok, Facebook, and even LinkedIn. The challenge here is pretty obvious, isn't it? 

All these platforms are different. Twitter needs creators who can be witty and push out content using a few words. Instagram focuses more on visuals and graphics. TikTok favors short videos and LinkedIn gives priority to text and being elaborate with posts. Now, imagine a creator trying to create content for all these platforms. Do you see the problem now? And it doesn't even end there. 

After the issue of posting on four to five different platforms comes the problem of monetization. There are no efficient ways for creators on these social media platforms to earn directly from their content. For a bit of context, the CEO of Spotify has a net worth of $4 billion, while artists on the platform only make $.003 per stream? It's even worse with Youtube. The average pay per view hovers at approximately $0.0005. Because of these paltry earnings, creators have to depend on brand sponsorships and advertising revenues to make money for themselves. Their fans do not even have any real way of contributing to their growth. This is just sad. 

There's also the issue of centralization. These platforms have billions of users but important decisions are probably made by a handful of people running the platforms. The wider community has absolutely no say in company policies and how they are run. What this means for creators is unnecessary bans, algorithm changes, and absolutely no control over their brand. 

Thankfully, with blockchain technology, a decentralized future isn't so far away now. In fact, it's already here and there are platforms that are emerging to solve all these problems. One such platform that aims to create a better environment for creators to thrive is YouClout. 

What is YouClout?

YouClout is a decentralized content platform and Non-Fungible Token (NFT) marketplace that has the TikTok (short videos) model embedded in it. Not only does YouClout let creators create amazing video content, it also provides a marketplace for them to sell their content directly to their fans. Because YouClout is also a cross-device platform, it is accessible on smartphones as well as other web-enabled devices. 

YouClout is the first community-driven virtual social network that is built on top of the Metaverse and features an interactive 3D universe where people can meet and socialize with influencers.

YCT Token

The YCT token powers YouClout. It provides content creators and influencers with a way to monetize their brand. It also gives users access to low fees, exclusive features, and a better platform experience. Users who have membership tokens get a 50% discount on NFT purchases and there's also access to private conferences for users who hold more than $1,000 in YCT.

Some of the ways creators can benefit from this platform

  • Using next-generation decentralized features, creators on YouClout can build a loyal fan base around their video content easily.

  • Creators on YouClout can create a free channel where they can offer exclusive content to Y-token holders.

  • With YouClout's conferencing platform, creators can interact directly with their audience and share valuable content. From weekly sessions to full-blown virtual concerts that match Coachella, the platform is capable of handling events of any scale.

  • Because YouClout is powered by blockchain technology, it means that the platform is fully transparent and decentralized. Creators own 100% of all their content. There are no middlemen, and there's no content censorship.

  • YouClout has a marketplace for trading NFTs and Y-tokens. Creators can directly benefit from their content by converting their works into environment-friendly NFTs to be sold to fans. 

  • Creators are rewarded with influencer badges for their efforts and consistency. Creators with the largest community, most engaging content, and longest-held conference also get rewarded. 

    • YouClout Road Map

    Q1 2021

    • Finalize Conference holding platform

    • Software Architecture

    • Integrate Conferencing module into product Architecture

      • Q2 2021

      • Smart Contract Architecture

      • DevOps infrastructure

        • Q3 2021

        • Smart Contracts System Development

        • Partnerships and Marketing Kick-off

        • Mobile App Development

        • Smart Contracts Audit

          • Q4 2021

          • App Store Launch

          • Multichain Development

          • Run First Land Offering

          • First Governance vote for land rights

            • Q1 2022

            • Buy Land in SandBox & other metaverses where YouClout events will be held

            • Launch custom NFT Avatars for all YouClout users

            • Launch first equipable items for YouClout Avatars

            • Implement post-to-earn features for YouClout users

              • Q3 2022

              • CloutVerse Alpha Release

              • Build upon the land purchase in the Initial Land Offering

              • Multichain Development

                • You can learn more about YouClout here:

                Telegram — https://t.me/youclout 

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                YouClout: The TikTok-Like Decentralized Platform Looking to Revolutionize Social Media
                Evan Luthra
                Evan is a tech-obsessed thought-leader who has spoken at 100s of conferences around the world. He has extensive knowledge and experience in mobile apps and his company, EL Group International, has developed and delivered mobile apps for major Fortune 500 companies. He has also received an honorary Ph.D in Blockchain for the impact he has made in the industry from launching Blockchain Schools to Blockchain Coworking spaces and having spoken at 50+ Blockchain events. As a highly accredited Angel Investor, Evan believes in stepping out of his comfort zone and exploring the power of conceptualization, innovation and execution.

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